With an emphasis on modern design, FORM fills a unique niche featuring emerging talents and precedent-setting work in the areas of architecture, interior, landscape, furniture and product design, and materials and technology. FORM’s aim is to showcase high-concept projects that provoke and inspire. Technology coverage highlights how the manufacturing and design disciplines are bridged, for example, by electronic media, molding, milling and weaving. Readable, intelligent and visually stunning, the magazine presents design with exuberance as well as substance.

Editor-in-chief Alexi Drosu brings her extensive consumer magazine experience to lead the Form magazine editorial team. As a founding editor of the Australian edition of In Style magazine, Alexi directed numerous editorial feature packages and devised strategic promotional opportunities. Her ability to produce creative photo essays earned the magazine a 2001 MPA award for their Geisha shoot with Geoffrey Rush. Since returning to the States, she has worked steadily as a freelance writer for numerous publications and websites including the LA Times, Robb Report, Marie Claire and In Style.

FORM’s audience is architects and professional designers throughout the country, primarily in urban centers such as Los Angeles, New York, San Francisco, Austin and Miami. FORM is published bimonthly and available on newsstands nationally through independent and wholesale distributors.

Balcony Media was established in 1994 to publish art, architecture and design books emphasizing the cultural and historical aspects of design. Recent titles include IRON: Erecting the Walt Disney Concert Hall, The Big Idea: Criticality and Practice in Contemporary Architecture and Descanso. In 2000, Balcony Media was tapped by the Los Angeles chapter of the American Institute of Architects to publish LA Architect. Under the tutelage of Balcony Media, the magazine has gone on to win a number of awards including a Maggie for Best Trade Publication. Now with the launch of FORM, Balcony Media expects to continue its tradition of high quality, intelligent publishing on a national scale

Publisher Ann Gray, herself an architect, practiced architecture professionally for 15 years prior to forming Balcony Media. Gray was studio architect at Paramount Pictures responsible for planning, architecture and interiors. The design work under her administration has been recognized by Progressive Architecture, Interiors and TIME magazines. Gray is a trustee of the California Preservation Foundation and chairs the AIA/California Council Design Awards Committee. She has been recognized by the National Association of Women Business Owners for her entrepreneurial endeavors.